Flyhomes

Senior Product Designer

UX

Design Systems

Research

Interaction Design

Mobile Design

Brand

Homebuying and selling made more simple

Over my time at Flyhomes, I went from being the single designer for the company to building a small design team supporting our broader Engineering, Product, & Design organization.

Converting a three page sign up flow to a single dynamic experience increased the sign up rate from 2.4% to 5.45%.

The first question: how can we help you?

Users are guided along branching paths, with a sidebar updating as they answer each question.

The design launched for the Flyhomes app shortly after release for web.

Dynamic sign up

Partnering with our VP of Brokerage, I was tasked with increasing conversion for our online sign up funnel. Instead of the previous multi-page design, I created a single page experience that seamlessly transitioned between questions using animations, more than doubling our conversion rate for sign-ups.

127%

Increase in conversion

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Splash screen welcoming new users into the portal

Tasks dynamically update as clients go through the different phases of their homebuying or selling process

Search fully reworked into the design as a primary action for homebuyers

A common need for users was having a place to plan for their upcoming tours

Flyhomes’ customer portal

Across every location served, clients’ top feedback remained the same: buying a home is complicated and I’m not sure where to start. The core solution to this problem was to understand how Flyhomes supports someone at each step, and then connect them with what they need in the moment. The first major release launched in June 2021 and was later refined as the team focused on building out additional paths and branches for the successful modular base system.

Digital design refresh

Flyhomes made a huge push for series C funding over 2021. As part of the fundraising effort, I collaborated with our VP of Product and marketing team to completely refresh our digital spaces with Flyhomes’ latest brand.

Design system & brand

One or my core responsibilities was to implement and rollout a digital design system for the company, spearheading a new brand as a collaborative effort with marketing and development. Having a design system in place was key for smoothly transitioning between the three stages of brand updates I managed over my time at Flyhomes.

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